We have the power to change the world through our purchasing decisions. And yet we don't or can't.
Consumption is in the midst of a revolution. In a short period of time, consumption patterns have been transformed, and there are many reasons for this: the Covid-19 crisis, the development of organic and local products, transparency in manufacturing processes, reparability, energy consumption, the elimination of plastic and the fight against over-packaging, animal welfare...
Nearly one in two French people consume "more responsibly" on a daily basis and are willing to pay more for healthier products, according to a January 2021 ObSoCo study. The generalization of the Nutri-Score and applications such as Yuka are pushing retailers and producers to rethink their products to comply with consumer and societal expectations. The increased sensitivity to the ecological crisis and the evolution of awareness on over-consumption explain these major changes.
Two thirds of French people say they are ready to turn away from brands that do not respect people and the environment, and a third prefer more responsible clothing "made in France", according to another survey commissioned by the National Clothing Federation. Subscription, rental, shared-use, consignment, bulk, second-hand or refurbished services address issues of purchasing power as well as ecological challenges. Taking back control and being aware of buying better is a revolution that will change the world.
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